The partner you want in your corner when launching a legacy.
What to expect when working with me
Contagious Energy
The #1 reason most clients choose to work with me is due to my infectious enthusiasm & energy that helps maintain momentum through high-intensity projects.
Cross-Industry Experience
Don't let your ideas be confined to what your competitors are doing. Benefit from insights & best practices beyond your industry and geographic market.
Love for Systems
I'm a type A personality to a T. Which means I'm obsessed with lists, processes and clear actions plans. Working with me will bring much needed clarity to next steps.
Idea Factory
Whether it's identifying ways to improve your customer experience or curating a content plan, count on me to spot opportunities like yellow cars!
Your Growth is My Priority
I take time to truly understand your brand values, business objectives, and the customers you serve. I represent your business like it's my own.
"You have an infectious enthusiasm for what you do."
David Silver
President, CEO of Instrumental Wealth
“Having Nelli on a team wouldn't just build it, I'd say it would complete that team.”
Jacob Van Loon
Former Colleague
"It's young folks like Nelli who give me hope for our future as a society. I wish we could clone her."
Chuck Papageorgiou
Managing Partner, Ideasphere Partners
“If international business expansion, growth of existing business with new innovations or go-to-market strategies backed up with data driven insight are on your agenda - talk to Nelli.”
Matti Vesala
Head of Sales, Sofigate
"Her focus on excellence is striking. She is and will continue to be a leader among her peers. I look forward to watching her success!"
Dr. Rebecca White
Director, Lowth Entrepreneurship Center
“Without Nelli on my team, I wouldn't dare to dream of bigger business goals or start new development projects."
Sonia Wahlroos
Founder, Nordic Nutritionist
"Nelli challenges the status quo, helping target strategic objectives which will help your business. Creating a customer-centric approach comes very naturally to her."
Michael Thunberg
Former CEO, Sofigate Sweden
"You've gone above & beyond the call of duty in providing assistance, guidance, organization, attention to detail and overall support. I'm impressed with your caring but take-charge approach."
Benson Riseman
Co-founder, Green Dot
"If you ever thought about taking your business to the next level, Nelli is your go-to person."
Lotta Kangas
Founder, Tan By Lotta
"Her ability to break down the process into bite-sized, achievable pieces exceeded my expectations. She paved a clear & smooth pathway forward."
Sam Deville
Founder, Sam Deville Pilates
“I felt empowered. Nelli gave me confidence & courage to reach bigger goals. She brought in a professional, systematic approach that challenged me to grow and improve my ways of working."
Laura Ahti
Founder, Equestrain
"Working with Nelli has been easy, professional and reliable. We warmly recommend her services to other businesses and entrepreneurs."
Krista Kupiainen
Founder, Hummala Wellness
"I’m obsessed with building, and I'm pretty darn efficient at it."
Benefit from the multiplier effect.
Give me a hurdle and I shall return with three possible ways over it. Set a tight deadline, and count on me to make it happen. Share your idea, and watch me turn it into an actionable project with simple, applicable steps that will make your vision a reality.
A home in the magical space between sales & marketing.
My professional career has included roles in marketing strategy, sales, leading go-to-markets, branding, strategic partnerships, and social media in various industries (B2B, B2C and D2C) for small businesses and larger corporations. Early on in my career I worked in a startup incubator supporting over 70 founders on their journey. These experiences allow me to understand the mindset of early stage founders as well as executive teams in more mature companies. In my last “job” I worked for an international consulting firm doing global market expansions and conceptualizing IT due diligences for Private Equity clients.
And as a third-culture kid and with over a decade of experience living abroad, I’m always thinking beyond local markets. Today, I support clients across three continents.
Learn more about my professional background on LinkedIn or get to know me personally on Instagram!
Education
MSc in Marketing ‘19
BSc in International Business & Marketing ‘17
From the University of Tampa, Florida (both degrees with highest honors)
WARNING
You won't find any quick fixes here.
Here's my philosophy: there are no Band-Aids for great marketing. You can't buy or fake your way to the top, and expect to stay there. You earn the right - from your customers. And you have to keep earning it, day in and day out. Most companies stumble because leadership is rushing to market, they live in a founder-bubble, or are too arrogant to do things right in the first place. There's inflated confidence around product-market fit, and as a result, the entire ship eventually runs aground at the cost of the brand, growth and customer loyalty.
The tale of marketing is as old as time. The tactics and tools keep changing, but the fundamentals don't. The time to get lean and creative is in day-to-day operations, not strategy. The good become the best when the bones are strong, teams are in sync, and everything you do is customer-centric. That's why I only work on launches focused on long-term growth.
Building brands with smarter marketing and happy customers is my superpower.
A launch expert by trade, a marketing strategist by training, and a wellness- and self-development enthusiast at heart. I’m wired in a way that’s optimal for building brands. With an eye for opportunities, a deep love for all things aesthetic & creative, and a type A-personality that feeds off of clear plans and systems.
